Tom Dunn
VAIL, CO | SOLO AGENT | $90M SOLD IN 2022
Having worked with Upgrade with his Compass team, The Stockton Group, Tom was enlisted us as his marketing partner when he switched brokerages and started his own business as a solo agent with Sotheby’s. To support Tom as he changed course to establish a new business, we executed a new brand identity, direction and strategy plus monthly management of his marketing and social media.
Tom switched from having an in-house marketing manager to outsourcing his marketing with Upgrade.

As a result, he spent 40% less on marketing, increased sales by 86%, and increased the average price point by 65% compared to 2021.
509%
Increase in people reached on social media
60%
AVERAGE OPEN RATE OF EMAILS (UP FROM 31%)
256%
INCREASE IN WEBSITE TRAFFIC
30%
INCREASE IN SOCIAL MEDIA FOLLOWERS
Instagram Management
Video Campaigns
Branding & Visual Design
Listing Emails
Google Advertising
Custom Branded Templates
Bi-Weekly Newsletters
YouTube Management
Facebook Management
Website Management
Social Media Paid Ads
Brand Strategy
Custom Property Websites
Google My Business
Branding
For Tom, Upgrade developed a strong brand that was memorable and tailored specifically for him and his unique luxury mountain market. We created a branding experience that embodies the area's lifestyle and feels sporty, nostalgic, and elevated. His unique logo suite and visual identity seems reminiscent of a retro ski brand, but with a fresh and bold take.
Marketing & Social Media
Ready to upgrade
your business like Tom?
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MATT BREITENBACH